Casino is an amazing movie that does a fantastic job of showing the seedy side of Las Vegas and its mob ties. There are few other movies that do this as well. The film has a lot of great acting, including Robert De Niro and Sharon Stone as hustlers Ginger McKenna and Santoro. Joe Pesci also adds to the tension as a man whose menacing presence far exceeds his short frame.
The reason casinos are so popular is because they give people a rush of excitement. Gambling is all about taking chances and there is no way to know if you will win or lose. The feeling of anticipation keeps people coming back for more. In fact, some people even become addicted to gambling. These individuals will go to casinos and play their favorite games over and over again, even if they are losing money.
Besides gambling, casinos offer a variety of other services that make them attractive places to visit. For example, some casinos have luxurious hotels that cater to business travelers and families. In addition, they offer a wide range of events and group business opportunities. Therefore, it’s important for marketers to understand the full scope of what a casino has to offer and market it accordingly.
A big mistake many casino marketers make is relying solely on demographics to determine their audience’s behavior. For instance, a demographic profile of a female gambler might indicate that she’s in her late 20s or early 30s, has a college degree and high-paying job. However, it may not tell you why she’s at the casino. Perhaps she’s on a work trip and has an hour to kill or she’s celebrating a bachelorette party with her friends.