Many casinos are focused on attracting “high rollers,” or those who spend more money than average. These players spend in luxury suites separate from the main casino floor and make casinos disproportionately profitable. Studies show that casinos are not always beneficial for communities. Although they may generate economic benefits, problem gamblers can also cost the community more money than they gain from casino gambling. These high rollers often receive generous comps, free luxury suites, and other lavish personal attention.
Modern casinos are similar to indoor amusement parks for adults, where the main activity is gambling. They are typically designed with elaborate themes, but wouldn’t exist without gambling. Casinos make billions of dollars each year from slot machines, blackjack, roulette, craps, and other games of chance. Even less luxurious casinos are technically a casino, but they don’t have the same luxuries. While casinos can be fun, there is a dark side to gambling.
Casino marketing strategies are vital in attracting and keeping high rollers coming back for more. Casinos should appeal to their customers’ emotions and basic instincts in order to maintain their patronage. Offering freebies and complimentary services are important ways to attract and retain high rollers. Furthermore, casinos should strive to establish strong relationships in their communities and contribute regularly to their area. Casinos should provide a sense of community to attract customers and encourage loyalty. However, casinos must be careful to avoid being overly obnoxious.