People who visit casinos are, on the surface, a pretty diverse bunch. From the regulars who strut their stuff in confidence expecting to win big to the older folks who enjoy taking weekend bus trips, they all have one thing in common – they want to have fun! From the lights dazzling and music blaring to the coins clinking, it’s hard to not get caught up in the excitement.
While the movie Casino was a thrilling drama featuring the iconic Robert De Niro and Sharon Stone, it also revealed an intricate web of corruption that reached far and wide from Las Vegas, with tendrils connecting to politicians, Teamsters unions, and even the Chicago mob. This demonstrates that gambling has a broader appeal than the average consumer might think, and it highlights the importance of understanding your audience as you work to attract them to your property.
While the gaming floor is crucial to a casino’s success, they’re often home to other exciting amenities that can make them attractive for events and group business. With a variety of dining options, spa and health club services, and flexible meeting spaces, it’s important to promote all of the unique offerings your casino has to offer as you target events and group business. Use Cvent’s Competitive Ads to put your casino front and center when event planners are searching for venues, ensuring you’re top of mind. This way, you can increase the likelihood of them booking with your brand.