The word casino is used to describe a wide variety of gaming venues, but it also refers to luxurious hotels that offer event spaces and dining options. It can be a fun place to try your luck at poker, slot machines or table games. There are usually lots of places to eat and drink, and the music is upbeat, creating an exciting atmosphere.
But beneath the flashing lights, free drinks and stage shows, casinos are complex mathematical structures, engineered to slowly bleed patrons of their money. For years, mathematically inclined people have tried to turn the tables by using their knowledge of probability and game theory to exploit weaknesses in a system that should be impossible to beat.
Whether you’re looking to attract local players or visitors from out of town, a well-targeted digital marketing strategy can help you reach your goals. Identifying your audience’s motivations and pain points, as well as the emotions they want to feel, is critical. You can use this information to adjust your messaging, marketing campaigns and offerings.
While demographics can be useful, it’s important to understand what jobs your audience is “hiring” your casino to do. They may be visiting to gamble, but they could also be on a business trip with an hour or two to kill and need somewhere to do it; attending a conference or family reunion; or planning a wedding. You can use targeted ads like Competitive Ads and Search Ads to gain visibility at the exact times these audiences need you.