Whether they’re trying to win big at blackjack or spin the wheel in a slot machine, casino games are fast-paced and oftentimes unpredictable. This sense of the unknown is what keeps players coming back for more.
But, even though casinos depend on the element of chance for their success, that doesn’t guarantee net profitability. It’s very easy for a casino to lose money. That’s why the industry spends a fortune on technology to keep its patrons safe. Elaborate surveillance systems allow casinos to monitor the exact amounts of money wagered on each table, minute-by-minute; roulette wheels are electronically monitored regularly to discover any statistical deviation from their expected results; and poker chips have built-in microcircuitry to prevent cheating.
In Casino, De Niro, Sharon Stone and Joe Pesci create three believable characters who are compelling to watch throughout the film. The violence, from the torture of a man with a vice to the murders of both Stone and Pesci, is portrayed in a way that’s both shocking and realistic.
Consumers trust each other more than they do brands, which is why it’s so important for casino marketers to focus on creating and displaying positive reviews and testimonials of past guests and winners. Encourage customers to share their experiences online and display those positive reviews on your website, social media accounts and in video testimonials that are displayed on casino screens.
Understand that the trends in casino marketing are constantly changing. The games and entertainment options that are popular now are unlikely to be the same five or ten years from now, so it’s crucial for casino marketers to be aware of these changes and make adjustments accordingly.