Following the success of Goodfellas and Raging Bull, director Martin Scorsese took a big gamble with Casino. The film was a crime epic that would star Robert De Niro and Joe Pesci, completing a trilogy begun with Scorsese’s mob classics. It was a risk that paid off with a healthy return for Universal Studios.
Like any business, casinos rely on the gamblers to spend money and take risks in exchange for a chance at a big win. The longer the gamblers stay and play, the more profit the casino makes. That’s why it is crucial to create a welcoming environment that encourages gamblers to spend their money and time in the casino.
A successful casino must offer a variety of games to attract gamblers. The types of games offered are regulated by law and vary by region. Some casinos also offer events and group business. These activities require special marketing strategies that are distinct from those targeting the general gambling public.
Casinos use a number of techniques to help their customers feel comfortable and secure. They often employ lighting, music, and a color scheme that is designed to make gamblers lose track of time. For example, many casinos use red as a primary color because it is thought to have a stimulating effect. The casino may also have a high-tech eye-in-the-sky system that allows security personnel to view every table, window and doorway from a control room. They can also adjust the camera focus to zoom in on specific suspicious patrons.