There’s something about a casino that just makes people come alive. With music blaring, champagne glasses clinking, and locals and tourists mingling, casinos give off an incredible buzz. The thrill of trying your hand at luck in the games and the comradery of fellow gamblers create an atmosphere that’s hard to find elsewhere. While there are some tutting when things don’t go one’s way, the general vibe is positive and uplifting.
In addition to the games of chance, most casinos also offer an array of other entertainment options, like bingo halls, poker tournaments, karaoke night, and more. The specifics of these activities will change from year to year, but they’re always there to draw in new guests and keep existing ones coming back. Keeping up with the latest events and entertainment trends is an essential part of casino marketing.
Aside from the gaming floor, casinos are often ideal venues for large events and group business. They may feature a luxurious hotel, cutting-edge technology, event space and conference rooms, spa and health club amenities, or award-winning restaurants. These unique offerings can be leveraged through digital and social media marketing to attract the right audience.
While demographic information is helpful, it’s a good idea to focus on the “why” behind each group of people visiting your casino. For example, a group of women who visit your casino might be on a business trip and just need an hour to kill before their next meeting, or they could be there celebrating a bachelorette party with their friends. Using contextual marketing and beacons to target these audiences is a great way to boost discoverability.